Young Consumers: Volume 18 Issue 4

Do consumer ethics and consumer religiousness evolve across time? Insights from Millennials in Indonesia

Denni Arli, Fandy Tjiptono, Hari Lasmono, Dudi Anandya

The Millennial generation accounts for 27 per cent of the world’s population. These numbers highlight the current and future impact of Millennials on world economies, and they are…

Examining the role of consumer lifestyles on ecological behavior among young Indian consumers

Arham Adnan, Asad Ahmad, Mohammed Naved Khan

The purpose of this paper is to identify what lifestyles best explain and impact ecological behavior among young Indian consumers.

Active mediation of television, internet and mobile advertising

Wonsun Shin

The purposes of this study are to examine how parents implement discussion-based parental mediation (i.e. active mediation) to influence the way children understand advertising on…

The young luxury consumer in Qatar

Dalia Abdelrahman Farrag

This study aims to examine the factors influencing Qatari youth’s attitude toward luxury brands and intentions to purchase luxury brands. The appetite for luxury spending in the…

Determinants of personal factors in influencing the buying behavior of consumers in sales promotion: a case of fashion industry

Fazal ur Rehman, Rosman Bin Md Yusoff, Shafie Bin Mohamed Zabri, Fadillah Binti Ismail

This study aims to investigate the influence of personal factors on the buying behavior of consumers with the intentions of sales promotion in the fashion industry. Precisely, it…

Binge watching and college students: motivations and outcomes

Swati Panda, Satyendra C. Pandey

The purpose of the paper is to explore various motivations that influence college students to spend more time binge watching and the subsequent gratifications. Video streaming…

Co-designing with young consumers – reflections, challenges and benefits

James Durl, Jakob Trischler, Timo Dietrich

This paper aims to explore co-design as a method for actively involving young consumers in the design of an alcohol education program that utilizes an interactive Virtual Reality…