Young Consumers: Volume 12 Issue 4

Children as agents of secondary socialisation for their parents

Torgeir Watne, Antonio Lobo, Linda Brennan

The purpose of this paper is to contribute to the body of knowledge associated with consumer socialisation. The authors investigate how children function as socialisation agents…

Phone bullying: impact on self‐esteem and well‐being

Judy Drennan, Mark R. Brown, Gillian Sullivan Mort

Most current research emphasises the benefits of mobile communications for consumers. The purpose of this paper, however, is to investigate the neglected negative effect of…

Behavioral aspects of cell phone usage among youth: an exploratory study

Matti Haverila

The purpose of this paper is to investigate cell phone use and broad cell phone feature preferences among youth in Finland. Of particular interest is the issue of gender…

Consumer research on tweens: putting the pieces together

Erika Lundby

The purpose of this paper is to critically review Scandinavian research on tweens as consumers from the years 1990‐2007.

Generation Y's athlete role model perceptions on PWOM behaviour

Ivan Buksa, Ann Mitsis

The purpose of this paper is to determine whether the Generation Y segment in Australia perceive athletes as role models, and if so, do they engage in positive word‐of‐mouth…

Segmenting young adults through their consumption styles: a cross‐cultural study

Ulun Akturan, Nuray Tezcan, Alexandra Vignolles

The purpose of this paper is to validate the CSI scale and segment young adults from a developed and a developing country on the basis of their consumption styles as consumers.

Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?

Nitin Gupta

The purpose of this paper is to estimate the extent of susceptibility to interpersonal influence and price sensitivity prevalent among Indian youth, to test if there is a…

Looking at brands through children’s eyes

Bryan Urbick

Editorial

Dr Brian Young

Advertising to children in Japan

Akihiko Hara, Naomasa Nakagawa