Young Consumers: Volume 17 Issue 2


Table of contents

How children make purchase decisions: behaviour of the cued processors

Gunnar Mau, Michael Schuhen, Sascha Steinmann, Hanna Schramm-Klein

This paper aims to analyse how children behave during a purchasing process in a simulated shop and how they put their goals into effect at the Point of Sale (POS). The…


Video games and young children’s evolving sense of identity: a qualitative study

Dina H. Bassiouni, Chris Hackley

This paper aims to investigate children’s experience as consumers of video games and associated digital communication technology, and the role this experience may play in…


Fashioning masculinity among young New Zealand men: young men, shopping for clothes and social identity

Lisa McNeill, Jacob McKay

The purpose of this study is to explore how fashion clothing is perceived and consumed by young males, what their attitudes are toward fashion and how fashion is used in…


Exploring self-regulatory strategies for eating behaviour in Danish adolescents

Liliya Nureeva, Karen Brunsø, Liisa Lähteenmäki

Healthy eating behaviour in adolescence may be negatively affected by lack of self-regulation. The purpose of this paper is to discuss strategies for regulating eating…

Emotion regulation and young children’s consumer behavior

Matthew Allen Lapierre

This paper aims to explore how children’s developing ability to effectively regulate their emotions influences their consumer behavior .


All that glitters is not gold: do materialistic cues in advertising yield resistance?

Robert Freeman Cartwright, Suzanna J. Opree

This study aims to investigate emerging adults’ emotional responses to a commercial with materialistic cues, and the commercial’s perceived and actual effect on…

Financial literacy among children: the role of involvement in saving money

Tali Te’eni-Harari

This study aims to examine the role of involvement in saving money (ISM) to better understand children’s saving behavior and allow a deeper understanding of financial…

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  • Hiram Ting