Young Consumers: Volume 11 Issue 1

Applying lead user theory to young adults

N. Oosterloo, J. Kratzer, M.C. Achterkamp

The purpose of this paper is to identify lead users within social networks of young adults between 14 and 17 years of age.

Parent‐adolescent interaction and the family's effect on adolescent TV skepticism: an empirical analysis with Turkish consumers

F. Bahar Ozdogan, M. Hakan Altintas

The purpose of this paper is to explore the moderating effects of parent‐child co‐viewing of TV and parents' discussion of content with children in the context of the family's…

“Bend it like Beckham”: the influence of sports celebrities on young adult consumers

Steve Dix, Ian Phau, Sonia Pougnet

The purpose of this paper is to investigate how sports celebrities can be perceived as role models and influence young adult consumers' purchase and behavioural intentions…

Young Kazakhstan consumers: catch them if you can

Rajasekhara Mouly Potluri, George R. Pool, Saule Madibaeva Tatinbekovna

The purpose of this paper is to examine and evaluate the spending patterns and buying behaviors of two different age groups of young Kazakhstan consumers. In addition, this…

Marketing to children and teens on Australian food company web sites

Sandra C. Jones, Amanda Reid

Given the role that food marketing plays in influencing dietary patterns in children, the aim of this article is to explore the internet‐based marketing tactics employed by eight…

An ethnography of the transfer of food learning within the family

Kafia Ayadi, Joël Bree

This paper aims to describe an ethnographic research study conducted within French families in order to examine the transfer of food learning between parents and children.

How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry

Ike‐Elechi Ogba, Rebecca Johnson

Health is becoming an increasingly important issue in the UK as well as the rest of Europe. Emphasis on the importance of healthy eating is ongoing for many reasons, including the…

Advertising and marketing to children in Israel

David Wolberg

Editorial

Dr Brian Young