Young Consumers: Volume 10 Issue 1

Subject:

Table of contents

Alcohol advertising and young people's drinking

Barrie Gunter, Anders Hansen, Maria Touri

This paper aims to investigate relationships between reported alcohol consumption and exposure to alcohol advertising.

4852

Children playing and learning in an online environment: a review of previous research and an examination of six current web sites

Jacqueline Harding, Judit Szakacs, Becky Parry

This paper aims to examine what elements in online environments promote engagement, learning and repeated visits for children aged 6‐12 years.

1581

Exergaming: virtual inspiration, real perspiration

Matthew J. Klein, Christina S. Simmers

The USA is facing an obesity crisis so large that for the first time in history, this generation of children may have a life span that does not exceed that of its parents…

1537

Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content

Stephan Dahl, Lynne Eagle, Carlos Báez

The purpose of this paper is to review the nature of advergames and the rhetoric versus reality of their claimed effects and effectiveness, focusing specifically on their use by…

2801

Internet addiction among Turkish young consumers

Yonca Aslanbay, Muhiddin Aslanbay, Emine Çobanoğlu

The purpose of the paper is to profile young Turkish consumers by segmenting them over internet addiction.

2830

Use of persuasion knowledge by the millennial generation

Kenneth M. Henrie, D. Christopher Taylor

This paper seeks to empirically test the use of persuasion knowledge among the millennial generation.

2868
Cover of Young Consumers

ISSN:

1747-3616

e-ISSN:

1758-7212

ISSN-L:

1747-3616

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Hiram Ting