Table of contents
Alcohol advertising and young people's drinking
Barrie Gunter, Anders Hansen, Maria TouriThis paper aims to investigate relationships between reported alcohol consumption and exposure to alcohol advertising.
Children playing and learning in an online environment: a review of previous research and an examination of six current web sites
Jacqueline Harding, Judit Szakacs, Becky ParryThis paper aims to examine what elements in online environments promote engagement, learning and repeated visits for children aged 6‐12 years.
Exergaming: virtual inspiration, real perspiration
Matthew J. Klein, Christina S. SimmersThe USA is facing an obesity crisis so large that for the first time in history, this generation of children may have a life span that does not exceed that of its parents…
Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content
Stephan Dahl, Lynne Eagle, Carlos BáezThe purpose of this paper is to review the nature of advergames and the rhetoric versus reality of their claimed effects and effectiveness, focusing specifically on their use by…
Internet addiction among Turkish young consumers
Yonca Aslanbay, Muhiddin Aslanbay, Emine ÇobanoğluThe purpose of the paper is to profile young Turkish consumers by segmenting them over internet addiction.
Use of persuasion knowledge by the millennial generation
Kenneth M. Henrie, D. Christopher TaylorThis paper seeks to empirically test the use of persuasion knowledge among the millennial generation.
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting