Table of contents
How do children learn eating practices? Beyond the nutritional information, the importance of social eating
Valérie Hemar‐Nicolas, Pascale Ezan, Mathilde Gollety, Nathalie Guichard, Julie LeroyDrawing on Bronfenbrenner's ecological model, this research aims to investigate the interweaving of the socialization systems within which children learn eating practices, in…
Online marketing of food products to children: the effects of national consumer policies in high‐income countries
Dana‐Nicoleta Lascu, Ajay K. Manrai, Lalita A. Manrai, Fabienne Brookman AmissahThe marketing of food products to children through online media has grown rapidly in recent years, particularly in high‐income countries, where children spend considerable amounts…
College‐aged young consumers' interpretations of product placement in social games
Huan Chen, Audrey DeterdingThe purpose of the study is to explore how college‐aged consumers perceive and interpret product placement in the context of social games.
Does game self‐congruity increase usage and purchase?
Robert Davis, Bodo LangThe aim of this paper is to measure the empirical relationship between self‐congruity and game usage and purchase. This is important because it highlights that games affect self…
Investigating fashion disposition with young consumers
Ji Young Lee, Holly Halter, Kim K.P. Johnson, Haewon JuThe purpose of this paper is first, to investigate young consumers' fashion disposition behavior, second, to identify motivations for their fashion disposition, and third, to…
Uncertainty and risk: purchase intentions of new and expectant adopting parents
Danielle Way, Yuvay Jeanine MeyersThe consumer culture for expectant parents has changed considerably over the past few decades. Culturally, society places a great deal of emphasis and attention on traditional…
Does country‐of‐origin matter to Generation Y?
Srdan ZdravkovicThis study aims to examine how members of American Generation Y cohort feel about the USA and the USA's major trading partners. In addition, the study's purpose is to find out…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting