Young Consumers: Volume 6 Issue 1

Subject:

Table of contents

The importance of food and drink propaganda

Greg Tucker

Explains how parents influence their children in food likes and dislikes, and how this influences the importance of defining the emotional benefits of brands. Emphasises that many…

Understanding child development

Janine Spencer

Reviews how children change from birth of eight years of age, in terms of perception, conceptual powers, memory and language, and relates this knowledge to responsible marketing…

2271

The growing consumer

Brian Young

Looks at how children’s awareness of self and the world around them grows during their childhood, examining children’s limitations and capabilities from age six to adulthood…

805

Learning from preschool magazines

Jacqueline Harding

Explains the educational value of character‐led preschool magazines within the context of child development; the study by Browne shows that they are of more than purely leisure…

Children and media

Sachiko Muto

Looks at recent research into children’s media consumption, highlights the importance of media literacy, and reports on an industry‐related media education programme; the research…

2202

The acceptable face of brands in schools

Liz Watts

Reports research into business involvement in schools; while much debate concerns the unacceptable face of involvement such as aggressive marketing and fizzy drinks machines in…

232

Measuring the pulling power of promotions

Dave Lawrence

Describes a new way that marketers can determine the success of their promotions in store, and discovers the types of supermarket promotions that work, and why: for instance, it…

Material world: attitudes towards toys in China

Kara Chan

Presents research into materialistic values among Chinese children, in the context of Chinese culture and rapid economic growth, contrasting materialistic values with both…

Television viewing and consumer behaviour

Noor Hasmini Abd Ghani

Looks at the influence of television on children’s development as consumers, beginning with a literature review of consumer socialisation which establishes the importance of…

4579

Advertising to children in India

Sharad Vadehra

Outlines Indian law relating to advertising to children, and stresses that the legislation has far to go in order to meet European and American standards. Explains the provisions…

1016
Cover of Young Consumers

ISSN:

1747-3616

e-ISSN:

1758-7212

ISSN-L:

1747-3616

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Hiram Ting