Table of contents
The perception of media messages by preschool children
Blandína Šramová, Jirí PavelkaThe purpose of the study was to ascertain how preschool children consume media, which types of media content they are sensitive to and how children affect the shopping behavior of…
2262
Typology of measures of children engagement in parental purchase decisions
Vytautas Dikcius, Indre Pikturniene, James ReardonAlthough there is a common agreement that children participate and impact parental purchase decisions, the research results are rather inconsistent. One of the reasons for the…
1083
Digital natives: the engagement experience to online protection
Monica Recalde, Elena Gutiérrez-GarcíaThis study aims to center on understanding how stakeholder engagement processes improve online child protection in telecom companies. The literature review and findings shed light…
589
A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions
Catherine Qian Ying Soh, Sajad Rezaei, Man-Li GuThe purpose of this study is to investigate the structural relationships between brand consciousness, perceived quality, social influences, traits of vanity, the need for…
7663
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting