Young Consumers: Volume 11 Issue 3

Food on young children's television in the UK

Caroline J. Oates, Nicki Newman

This paper aims to identify the different types of food featured on children's television in the UK and how frequently they appear.

Shopping with mum – mother and daughter consumer socialization

Stella Minahan, Patricia Huddleston

Responding to calls for a greater understanding of consumer socialization in young people, this paper aims to investigate daughters' perceptions of shopping with their mothers. It…

Magnetism of shopping malls on young Turkish consumers

Tulin Vural Arslan, Filiz Senkal Sezer, Erkan Isigicok

The aim of this paper is to discuss the reasons behind the attractiveness of shopping malls for young consumers in Turkey and then to determine the attractiveness factors of malls…

Ethnic advertising: adolescents' attitudes towards target and non‐target advertisements

Muhammad Mohsin Butt, Ernest Cyril de Run

This article aims to explore attitudinal and behavioural differences between target and non‐target groups of ethnic advertisements. It seeks to expand the existing body of…

Regulating child‐related advertising in Nigeria

Ayantunji Gbadamosi

This paper aims to examine the Nigerian advertising environment with children as the target audience in relation to its regulatory system.

Rental experience and likelihood to purchase rental car insurance among young adults

Dwane H. Dean

Several studies have demonstrated an inverse relationship between experience in an activity and perceived risk for the individual in the activity. That is, as experience…

Idolizing sport celebrities: a gateway to psychopathology?

Michael R. Hyman, Jeremy J. Sierra

Sport celebrities often endorse their team, their sport, and non‐sports‐related products. Increased idolizing of sport celebrities by adolescents is one artifact of this…

Contests: from a young consumer's perspective

Wang Hongjun

The purpose of this paper is to examine how contests can be used to generate interest in a particular brand.

Youth advertising in Russia

Irina Anyukhina, Yulia Gurieva

Editorial

Dr Brian Young