Young Consumers: Volume 13 Issue 2

Stress, gender and compulsive buying among early adolescents

James A. Roberts, Camille Roberts

Despite growing concerns over the increasing incidence of compulsive buying among young consumers, scant research attention has been focused on this darker side of consumer…

Gender, ethnic identity and patronage likelihood for a unisex hair salon

Dwane H. Dean

The purpose of this paper is to examine whether young consumers, growing up during a time of cultural hybridization and at a time when the unisex hair salon has proliferated, will…

“If you have money, you can be kinder to them”: possessions and economic resources in children's peer groups

Erika Lundby

The purpose of this paper is to explore the functions of material possessions and economic resources in peer relationships among third grade children.

The effect of pediatricians' obesity and gender on children's perceptions

Susan Brudvig, Shaheen Borna

The purpose of this paper is to examine the effect of pediatricians' obesity and gender on children's perceptions of physicians. In particular, to examine the extent and direction…

Children's influence in family buying process in India

Monica Chaudhary, Aayushi Gupta

The purpose of this paper is twofold: to categorize and rank products based on children's influence and to compare their influence on the different stages of the family buying…

Young Saudi adults and peer group purchase influence: a preliminary investigation

Robert Opoku

The role that peer influence plays in shaping young adult consumers' products purchase decision cannot be overemphasized. The purpose of this paper is to investigate the role of…

The necessity consumption practices by young adults in Finland

Hanna Leipämaa‐Leskinen, Henna Jyrinki, Pirjo Laaksonen

The purpose of this paper is to identify which consumption practices young adults regard as necessary. Recently, necessity consumption has not attracted the interest of consumer…

Advertising to children in Nigeria

Femi Olubanwo

Editorial

Dr Brian Young