Table Of Contents: Volume 8 Issue 3
Trust is a key business value and a corner‐stone of all company‐consumer relationships, but is particularly critical in children's markets because of their vulnerability…
The paper seeks to understand the different attitudinal typologies of children and parents, and the interactions between them.
The relationship between knowledge and power appears to be assumptive in marketing; the study reported here attempts to justify this assumption.
Frequency of promotional strategies and attention elements in children's food commercials during children's programming blocks on US broadcast networksRandy M. Page, Aaron Brewster
The purpose of the current study is to identify the extent to which promotional strategies and attention elements appear in a sample of children's food commercials.
The purpose of this paper is to contribute to studies of family decision making during food buying. In particular a theoretical framework is proposed for structuring…
Online date, start – end:2002
Copyright Holder:Emerald Publishing Limited
- Dr Brian Young