Young Consumers: Volume 22 Issue 1

Guest editorial

Hiram Ting, Jun-Hwa Cheah, Xin-Jean Lim, Christian M. Ringle, Yide Liu, Choi-Meng Leong

Driving healthcare wearable technology adoption for Generation Z consumers in Hong Kong

Man Lai Cheung, Wilson K.S. Leung, Haksin Chan

Young consumers have increasingly adopted wearable health-care technology to improve their well-being. Drawing on generation cohort theory (GCT) and the technology acceptance…

Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders

Tat-Huei Cham, Boon Liat Cheng, Caryn Kar Yan Ng

The clothing industry is one of the earmarked industries in many countries following the rising demand and consumption of clothing products among millennials. Malaysia and…

Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? A study of smart retailing technology in Malaysia

Siew Imm Ng, Jo Ann Ho, Xin Jean Lim, Kee Lin Chong, Khairunnisak Latiff

In this digitalization age, smart technologies are on the cusp of changing all business sector including retailing. Today’s consumers desire to shop in a smart store where the…

Identification of consumption patterns: an empirical study in millennials

Diana Escandon-Barbosa, Andrea Hurtado-Ayala, Josep Rialp-Criado, Jairo A. Salas-Paramo

Societal changes and technological development have brought about drastic lifestyle change in the past decades. This drastic change is evident when comparing the lifestyle and…

Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia

Ahmed Rageh Ismail, Bang Nguyen, Junsong Chen, T.C. Melewar, Bahtiar Mohamad

This study aims to examine the relationship between brand engagement in self-concept (BESC), value consciousness (VC) and brand loyalty among Generation Z consumers. In addition…

How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions

Jason M. Riley, Richard Klein

The purpose of this study is to understand consumers’ use of online retail channels. This study examines how tracking capabilities, delivery speed, trust, logistics carriers’…

Understanding online shopping behaviours and purchase intentions amongst millennials

Maria Dharmesti, Theresia Rasika Seta Dharmesti, Sarah Kuhne, Park Thaichon

The purpose of this paper is to examine online purchase behaviours amongst young consumers in Australia and the USA. It also aims to develop and test a theoretical framework of…