Young Consumers: Volume 14 Issue 2

Effects of price and alcohol content on purchase behaviour: an analysis of Australian and New Zealand youth drinking

Andrew G. Parsons, Nicola Stephenson

The excessive consumption of alcohol by young people is a current and controversial issue in New Zealand (NZ) and Australia. The literature suggests that such consumption is an…

Parental financial role modelling and fiscal behaviour of young home leavers

Lisa S. McNeill, Lucy Turner

This paper aims not only to provide an insight into the nature of the relationship between parental financial role modelling and consumption behaviour of young people, but also to…

Climate change risk perceptions and environmentally conscious behaviour among young environmentalists in Australia

Liyanage Chamila Roshani Perera, Chandana Rathnasiri Hewege

The paper's aim is to investigate environmentally conscious behaviour among young individuals in Australia with special attention given to their climate change risk perceptions.

Adolescent and young adult response to fear appeals in anti‐smoking messages

Graham Ferguson, Ian Phau

This paper aims to investigate the level of fear experienced by students aged 13 to 30 years, in response to different types of anti‐smoking fear appeals. It seeks to extend and…

Impact of celebrity endorsement in advertising on brand image among Chinese adolescents

Kara Chan, Yu Leung Ng, Edwin K. Luk

Does celebrity endorsement work and how does it work among adolescents? This article aims to identity attributes of celebrity endorsers and attributes of celebrity endorsement…

Branded product placement and pre‐teenaged consumers: influence on brand preference and choice

Deborah A. Toomey, Alisha L. Francis

In an industry where billions of dollars are spent to place branded products within entertainment media, it is critical to understand if this form of promotional communication…

Advertising to children in Finland

Mikael Segercrantz

Editorial

Brian M. Young