Young Consumers: Volume 16 Issue 1

Online environments in children’s everyday lives: children’s, parents’ and teachers’ points of view

Terhi Tuukkanen, Terhi-Anna Wilska

This article aims to explore the role of online environments in children’s everyday life. We examine the meanings that children aged 11-13, parents and teachers derive from their…

Applying uses and gratifications theory to students’ LinkedIn usage

Bela Florenthal

– The purpose of this paper is to explore what motivates college students to use LinkedIn and what inhibits them from fully adopting it.

Exploring seafood socialization in the kindergarten: an intervention’s influence on children’s attitudes

Siril Alm, Svein Ottar Olsen

This paper aims to enhance the understanding of the influence of increased food availability and social learning in kindergartens on children’s attitudes toward food. In addition…

Does knowing overcome wanting? The impact of consumer knowledge and materialism upon credit card selection with young consumers

Jakob Cakarnis, Steve Peter D'Alessandro

This paper investigates the determinants of credit card use and misuse by student and young professionals. Critical to the research is the impact of materialism and knowledge on…

Intergenerational relationships and food consumption: the stories of young adults leaving home

Malene Gram, Margaret Hogg, Bodil Stilling Blichfeldt, Pauline MacLaran

The purpose of this paper is to address the meaning of food consumption practices in maintaining intergenerational relationships between young university students and their…

Second-hand clothing shopping among college students: the role of psychographic characteristics

Ruoh-Nan Yan, Su Yun Bae, Huimin Xu

The study aims to examine whether and how second-hand clothing shoppers differ from non-shoppers on various psychographic variables, including environmentalism, perception of…

Editorial

Brian Young

Young consumers – Brazil

João Carlos Arieira Harres, Valdir Rocha, Rosângela Delgado