Young Consumers: Volume 13 Issue 3

Family members' roles in healthy‐eating socialization based on a healthy‐eating intervention

Susanne Pedersen, Alice Grønhøj, Tino Bech‐Larsen

Healthy‐eating socialization is often described as a bi‐directional process, but there are only few studies on children and parent's roles in the process. This paper aims to…

Culture and behavioural intent to adopt mobile commerce among the Y Generation: comparative analyses between Kazakhstan, Morocco and Singapore

Kim‐Choy Chung, David K. Holdsworth

This study aims to investigate perceived risk and trustworthiness in relationship to the diffusion of innovation theory to understand the determinants of behavioural intent to…

A troubled relationship: an exploration of mall retailers and teen shoppers' thoughts, behaviors, and coping strategies as they interact with each other

Kay M. Palan, Lynnea Mallalieu

This research aims to examine some of the main sources of frustration in the relationship between retailers and teen shoppers and the coping strategies they use as they interact…

The young luxury consumers in China

Joann Ngai, Erin Cho

The luxury market in China has grown significantly in recent years. One unique characteristic of luxury consumers in China is their youth. While exploratory in nature, this study…

Pester power: it's all in “the game”

Cathriona Nash, Serge Basini

This study sets out to capture the consumer perspective regarding the purchase request relationship between parent and child.

“BeTween two worlds”: critically exploring marketing segmentation and liminal consumers

Kevina Cody

This paper attempts to contribute to an expanding body of literature that critically engages with both the theory and practice of market segmentation. Through the theoretical lens…

Six P's of youth social media from a young consumer's perspective

Hongjun Wang

The purpose of this paper is to provide marketing professionals and researchers with an overview and understanding of core components that make up the current social media…

Legal and regulatory controls on advertising and marketing to children in the United Kingdom

Brinsley Dresden

Editorial

Brian M. Young