Young Consumers: Volume 19 Issue 3

Modeling satisfaction and repurchase intentions of mobile smart wristbands: the role of social mindfulness and perceived value

Adesegun Oyedele, Roberto Saldivar, Monica D. Hernandez, Emily Goenner

This paper aims to empirically test a model of different facets of perceived value (economic, emotional, aesthetic and convenience) and social mindfulness (SM) as determinants of…

Playing for fun or gambling for money: a qualitative longitudinal study of digitally simulated gambling among young Danes

Søren Kristiansen, Maria Camilla Trabjerg, Nanna Reventlov Lauth, Anders Malling

The study aims to explore the types of simulated games and gambling platforms used by adolescents, adolescent’s experiences, motivations and behaviors vis-à-vis simulated gambling…

Applying television ratings to advertising: Are parents informed?

Caitlyn A. Miller, Nancy D. Albers-Miller, Tami L. Knotts

Both television and movie rating systems are used to inform parents, caregivers and prospective viewers about the content which will appear in a program. While rating systems are…

Me first, then the environment: young Millennials as green consumers

Iman Naderi, Eric Van Steenburg

This research aims to shed greater light on millennials’ green behavior by examining four psychographic variables (selfless altruism, frugality, risk aversion, and time…

Naturalness as a safe haven: parental consumption practices and the management of risk

Sidse Schoubye Andersen, Lotte Holm

This paper aims to present an analysis of the various dimensions of naturalness that shape the consumption practices of parents with young children.

Excessive social networking sites use and online compulsive buying in young adults: the mediating role of money attitude

Saeed Pahlevan Sharif, Ken Kyid Yeoh

This paper aims to investigate the effect of excessive use of social networking sites on online compulsive buying, and whether this effect is mediated by the dimensions of money…

Breaking compulsive buying-financial trouble chain of young Malaysian consumers

Eugene Cheng-Xi Aw, Jun-Hwa Cheah, Siew Imm Ng, Murali Sambasivan

The purpose of this study is to examine compulsive buying and its interrelationships with careful spending, loan dependence and financial trouble. This study also aims to…