Table of contents - Special Issue: The Chinese Little Emperors: marketing to Chinese young consumers
Guest Editors: Cheng Lu Wang
The influence of money attitudes on young Chinese consumers' compulsive buying
Dongjin Li, Ying Jiang, Shenghui An, Zhe Shen, Wenji JinThe purpose of this paper is to investigate how young Chinese consumers' money attitudes influence their compulsive buying behavior.
Little Emperors grown up: a case study of cosmetic usage
Tracy Scelzo, Dawn LermanThe purpose of this paper is to explore how the pressures of being a Little Emperor in a rapidly changing society are reflected in consumer experiences, particularly in the…
Chinese “Little Emperor”, cultural values and preferred communication sources for university choice
Kim‐Choy Chung, David K. Holdsworth, Yongqiang Li, Kim‐Shyan FamThe purpose of this paper is to investigate how Chinese cultural values influence “Little Emperors'” choice of study destination; and their preferred communication sources for…
Influence of television advertising on adolescents in China: an urban‐rural comparison
Kara Chan, Xiao CaiThe purpose of this paper is to examine the cultivation effects of television advertising viewing on the perceived affluence in society and the materialistic value orientations…
Children's influences on family decision making in Hong Kong
Tai Ming Wut, Ting‐Jui ChouFocus of previous research into family purchasing decisions has centred on the husband and wife. Children's influences on family decision making have increased in recent decades…
An exploratory study of young Chinese customers' online shopping behaviors and service quality perceptions
Venkatapparao Mummalaneni, Juan (Gloria) MengThis paper seeks to use the consumer‐perceived levels of internet shopping skills and challenges, to cluster the young Chinese customers and to compare the quality perceptions of…
Advertising to Chinese children
Marisa Planells ValeroChina's youthful advertising industry has changed a lot in little more than a quarter of century. A key for this spectacular growth is the enormous potential of the market for…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting