Young Consumers: Volume 10 Issue 2

Subject:

Table of contents - Special Issue: The Chinese Little Emperors: marketing to Chinese young consumers

Guest Editors: Cheng Lu Wang

The influence of money attitudes on young Chinese consumers' compulsive buying

Dongjin Li, Ying Jiang, Shenghui An, Zhe Shen, Wenji Jin

The purpose of this paper is to investigate how young Chinese consumers' money attitudes influence their compulsive buying behavior.

5224

Little Emperors grown up: a case study of cosmetic usage

Tracy Scelzo, Dawn Lerman

The purpose of this paper is to explore how the pressures of being a Little Emperor in a rapidly changing society are reflected in consumer experiences, particularly in the…

4898

Chinese “Little Emperor”, cultural values and preferred communication sources for university choice

Kim‐Choy Chung, David K. Holdsworth, Yongqiang Li, Kim‐Shyan Fam

The purpose of this paper is to investigate how Chinese cultural values influence “Little Emperors'” choice of study destination; and their preferred communication sources for…

1487

Influence of television advertising on adolescents in China: an urban‐rural comparison

Kara Chan, Xiao Cai

The purpose of this paper is to examine the cultivation effects of television advertising viewing on the perceived affluence in society and the materialistic value orientations…

2064

Children's influences on family decision making in Hong Kong

Tai Ming Wut, Ting‐Jui Chou

Focus of previous research into family purchasing decisions has centred on the husband and wife. Children's influences on family decision making have increased in recent decades…

2528

An exploratory study of young Chinese customers' online shopping behaviors and service quality perceptions

Venkatapparao Mummalaneni, Juan (Gloria) Meng

This paper seeks to use the consumer‐perceived levels of internet shopping skills and challenges, to cluster the young Chinese customers and to compare the quality perceptions of…

4257

Advertising to Chinese children

Marisa Planells Valero

China's youthful advertising industry has changed a lot in little more than a quarter of century. A key for this spectacular growth is the enormous potential of the market for…

1576
Cover of Young Consumers

ISSN:

1747-3616

e-ISSN:

1758-7212

ISSN-L:

1747-3616

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Hiram Ting