Table of contents
Attitudinal, normative and demographic influences on female students' alcohol consumption
Rebecca O'Hara, Debra Harker, Maria Raciti, Michael HarkerRisky and high‐risk alcohol consumption is prevalent amongst young females and university students. Relatively little research in Australia has focused on these groups. This study…
Young adults' food motives: an Australian social marketing perspective
Tegan Piggford, Maria Raciti, Debra Harker, Michael HarkerUnderstanding the drivers of young adults' healthy food choices is vital to addressing the public health issue of obesity. The healthy eating motives that underlay such consumer…
Exploring message themes in antismoking advertising targeted at teenagers
Outi Uusitalo, Jenni Niemelä‐NyrhinenPrevious studies have indicated that antismoking advertising potentially prevents or reduces smoking among teenagers. However, not all message themes of antismoking advertising…
The influence of public self‐consciousness and materialism on young consumers' compulsive buying
Yingjiao XuThis study aims to investigate young consumers' compulsive buying tendency from the perspective of psychological motivation. Specifically, this research aims to study the…
Attitudes toward material possessions among Chinese children
Kara Chan, Fan HuThis study seeks to quantify how children in urban China perceive someone described as owning many or few expensive toys. It aims to measure the types of possessions and personal…
Word of mouth, youth and their brands
Andrew NeedhamThis paper aims to describe the ways word‐of‐mouth (WOM) can operate in social network platforms such as Facebook
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting