Table of contents
Marketplace rumor sharing among young consumers: the role of anxiety and arousal
Subin Sudhir, Anandakuttan B. UnnithanThis study aims to explore rumor sharing behavior among young consumers by evaluating the role of state anxiety and arousal as fundamental triggers to rumor sharing behavior. This…
709
An investigation of age and gender differences in children’s preferences underlying choice
Marie A. Yeh, Robert D. Jewell, Cesar ZamudioThis study aims to investigate age and gender differences in young consumers’ attribute preferences that underlie their choice decisions. This research proposes and finds that…
317
Preventing compulsive shopping among young South-Africans and Germans
Helen Duh, Teichert ThorstenYoung consumers globally are susceptible to becoming compulsive shoppers. Having negative consequences and considering that compulsive shopping may originate from past family life…
477
Crowd pleasers: media characters in food company websites and apps for children
Lisa B. Hurwitz, Heather Montague, Alexis R. Lauricella, Aubry L. Alvarez, Francesca Pietrantonio, Meredith L. Ford, Ellen WartellaSocial cognitive theory suggests that children may have more favorable attitudes toward food products promoted by media characters who are similar to them, in terms of factors…
601
ISSN:
1747-3616e-ISSN:
1758-7212ISSN-L:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting