Young Consumers: Volume 17 Issue 4

Editorial

Kids complain – do companies respond?

Cathy Cobb Walgren

Most of the research on children’s consumer behavior focuses on pre-purchase processes, with brand choice typically being the last stage investigated. This paper aims to examine…

“Everyone was wasted”! Insights from adolescents’ alcohol experience narratives

Kathy Knox, David James Schmidtke, Timo Dietrich, Sharyn Rundle-Thiele

This paper aims to examine the socialization of alcohol through a reflective writing task within a social marketing program delivered to adolescents. The aim was to elicit…

Correlates of parental mediation of pre-schooler’s advertising exposure

Kirsten Jane Robertson, Robert Aitken, Maree Thyne, Leah Watkins

This paper aims to explore the correlates of parental mediation of pre-schoolers’ television advertising exposure, focusing on the influence of other siblings in the home.

Like “My Wife and Mother-in-Law”: Mikmak and the need to assign a three-dimensional definition for groups of children-consumers

David Levin

This paper aims to set out to demonstrate the need for an integrated model that was titled, after the famous optical illusion (Hill, 1915), “Like My Wife and Mother-in-Law”…

Consuming Disney Channel: an actor-network perspective

Ingvild Kvale Sørenssen

The purpose of this paper is to show how actor-network theory (ANT) can be useful in exploring tweens consumption of the Disney franchises of High School Musical (HSM) and Hannah…

Monotony of social networking among millennial and its effect on social advertisement: a challenge to digital marketers

Rashmi Singh

This study aims to investigate an initial understanding about the different factors that are inducing and stemming the monotony of different social networking sites (SNSs)…

Adolescents’ role in family decision-making for services in India

Maria Ashraf, Kaleem Mohammad Khan

The purpose of this paper is to understand the involvement of adolescents in family vacation and dining out on the basis of the type of family. Also, the purpose of this paper is…

If children won lotteries: materialism, gratitude and imaginary windfall spending

Lisa Kiang, Sara Mendonça, Yue Liang, Ayse Payir, Lia T. O’Brien, Jonathan R.H. Tudge, Lia B.L. Freitas

Despite USA’s emphasis on children as consumers with great spending power, little is known about their actual spending preferences and how they might be linked to personal…

Teen girls’ adoption of a virtual fashion world

Caroline Kobia, Chuanlan Liu

The purpose of this study was to improve our understanding of teen consumers’ adoption of virtual fashion. Specifically, the study assessed the effects of individual variables…