Young Consumers: Volume 22 Issue 4

Electronic word-of-mouth in travel social networking sites and young consumers’ purchase intentions: an extended information adoption model

Bee Lian Song, Chee Yoong Liew, Jye Ying Sia, Kanesh Gopal

Young consumers are increasing using electronic word-of-mouth (eWOM) in travel social networking sites to make purchase decisions. This paper aims to test the extended Information…

The influence of consumer Socialization agents and personal attitude in the consumption of alcohol among youth in South Africa

Kagiso Matjila, Leeford Edem Kojo Ameyibor, Yvonne Saini

This paper aims to estimate the effects of three socialization agents in the form of advertising exposure, parental influence and peer influence and effects of personal attitude…

Fear of missing out and self-disclosure on social media: the paradox of tie strength and social media addiction among young users

Abdullah J. Sultan

Past research has examined the extent to which users disclose personal information on social media, but the influence of fear of missing out (FOMO) or other factors on…

Consumer buying behavior, sense of security and basic economic knowledge among young consumers with ASD-Asperger syndrome: an exploratory study

Bożena Frączek, Katarzyna Plutecka, Anna Gagat-Matuła, Anna Czyż

The purpose of this study is to identify consumer buying behavior, sense of security on the market and basic economic knowledge among young people with autism spectrum disorder…

Financial behavior among young adult consumers: the influence of self-determination and financial psychology

Heejung Park

In the uncertainty of the global economy, many young adults have financial independence from their parents and are making financial decisions in a difficult financial environment…

Effectiveness of the use of threats in communication with children (aged from 8 to 12)

Kawther Methlouthi, Ayoub Nefzi

This paper aims to investigate the ability of threatening communication to favorably modify children’s preventive behavior (8–12 years old) in the context of dental hygiene. It…

How to empower parental responsibility: parents’ views on personalized advertising and online data collection targeting their teens

Sanne Holvoet, Liselot Hudders, Laura Herrewijn

This study aims to explore whether parents perceive themselves as responsible for helping their teenage children (aged 13–17 years) cope with the persuasive effects of…

Perception of cosmetics quality in China – comparison between young and older consumers

Vít Hinčica, Hana Řezanková, Jingyi Qi

The aim of the paper is to explore how Chinese consumers perceive the quality of cosmetics products and if the Chinese youth differs in the perception from older generations. The…

Reliability and validity of children’s advertising exposure measures

Suzanna Opree, Moniek Buijzen, Eva van Reijmersdal

The aim of this study is to determine which of previously used survey measures can be considered the most appropriate to assess children’s advertising exposure. First, three…