Young Consumers: Volume 12 Issue 3

Dependency on smartphone and the impact on purchase behaviour

Ding Hooi Ting, Suet Fong Lim, Tanusina Siuly Patanmacia, Ca Gie Low, Gay Chuan Ker

This study aims to investigate the effect of convenience, social needs and social influences on university students' dependency towards smartphones and the impact on future…

Perceived health value of ready meals and side dishes: regional and gender differences

JoAnne Labrecque, Jean‐Claude Dufour, Sylvain Charlebois

This study aims to examine gender differences in consumption frequency, perception of health value and enjoyment associated with two categories of convenience foods – snacks, and…

Danish and Chinese adolescents' perceptions of healthy eating and attitudes toward regulatory measures

Kara Chan, Gerard Prendergast, Alice Grønhøj, Tino Bech‐Larsen

This article aims to examine young consumers' perceptions of healthy eating, contexts where healthy or unhealthy eating are practiced, and their evaluation of regulatory measures…

Does a web site's country of origin impact equally on young and adult consumers?

Amjad Hadjikhani, Aswo Safari, Peter Thilenius

The purpose is to gain deeper knowledge of young consumers' purchasing behaviour towards web sites' country of origin and compare this with the behaviour of adults. The question…

The influence of image consciousness, materialism and compulsive spending on credit card usage intentions among youth

Joyce K.H. Nga, Lisa H.L. Yong, Rathakrishnan Sellappan

This study aims to bridge the gap in the literature on consumer behaviours such as image consciousness, materialism and consumer spending on credit card usage intentions among…

Young adult perception of visible tattoos on a white‐collar service provider

Dwane H. Dean

Although customers may interact with visibly tattooed employees, there has been very little research investigating customer perceptions of visibly tattooed workers. This paper…

A global culture of cool? Generation Y and their perception of coolness

Shelagh Ferguson

This paper seeks to explore whether the global market segment Generation Y shares a common perception of a specific consumption activity, namely bungy jumping, and how perceptions…

Advertising targeting children – a bird’s eye view of the regulatory mechanism in Singapore

Gladys Mirandah

Editorial

Dr Brian Young