Table Of Contents: Volume 10 Issue 4 - Special Issue: Qualitative‐interpretive research
Knowing the child consumer: historical and conceptual insights on qualitative children's consumer researchDaniel Thomas Cook
The purpose of this paper is to offer a selective and necessarily truncated history of the place and use of qualitative approaches in the study of children's consumption…
“As soon as you get on Bebo you just go mad”: young consumers and the discursive construction of teenagers onlineRebekah Willett
The purpose of this paper is to analyse how young people as consumers are using one particular social networking site (Bebo), and how these young consumers are engaging…
The purpose of this paper is to understand, from children's perspectives, the commercial marketing strategy of selling breakfast cereals with “insert toys” targeted at children.
“The Coke side of life” – an exploration of pre‐schoolers' constructions of product and selves through talk‐in‐interaction around Coca‐ColaOlivia Freeman
The purpose of this paper is to propose the activity‐based focus group as a useful method with which to generate talk‐in‐interaction among pre‐schoolers. Analytically, it…
The purpose of this paper is to reveal how “cool” as a concept is constructed by urban tweens in the post‐socialist country Estonia.
Online date, start – end:2002
Copyright Holder:Emerald Publishing Limited
- Dr Brian Young