Table Of Contents: Volume 7 Issue 3
Technology has experienced a period of rapid growth and development in the last ten years. This article seeks to determine whether age has an effect on how people embrace…
, Mischa Gilbert
To understand the nature of young people’s relationship with technology and to endeavour to explode a few myths about their affection for it.
To demonstrate and discuss how New Media and TV can work together in a structured form to produce more potent Communication plans. Targeting Children and young people.
To find out the online surfing habits of kids and recommend ways companies can improve their online message to target young consumers.
, James McNeal
This study investigates household access to traditional and new media, media exposure, time spent on media and other activities, and attention to advertising among rural…
This paper provides illustrations of more creative ways of encouraging adolescents to recount their consumption experiences, specifically relating to internet use.