Young Consumers: Volume 16 Issue 2

Visual-commercial discourses of infants in direct marketing sent to first-time parents

Johanna Sjöberg

The purpose of the paper is to analyze what notions of infants parents are visually met through addressed direct marketing. Questions discussed are: How are infants visually…

A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)

Krzysztof Kubacki, Sharyn Rundle-Thiele, Ville Lahtinen, Joy Parkinson

– This study aims to review the extent that social marketing principles are applied in interventions targeting children published in peer-reviewed journals between 2000 and 2014.

A theoretical approach to segmenting children’s walking behaviour

Lisa Schuster, Krzysztof Kubacki, Sharyn Rundle-Thiele

This paper aims to extend research applying the principle of market segmentation to gain insight into changing the physical activity behaviour of children, particularly their walk…

Consumer socialisation agency within three-generational Vietnamese families

Torgeir Aleti, Linda Brennan, Lukas Parker

The purpose of this paper is to establish how consumer knowledge is transferred among family members in multi-generational families, based on the consumer socialisation theory…

Transforming the lives of war-affected youth: how microcredit can shape their self-identity

Charles Jebarajakirthy, Antonio C. Lobo

This study aims to direct war-affected youth’s self-identity towards microcredit. Youth is an important life stage for individuals’ self-identity formation. Features, labels and…

College-aged young consumers’ interpretation of Twitter and marketing information on Twitter

Huan Chen

– The purpose of this paper is to investigate young consumers’ perceptions toward Twitter and marketing information on Twitter.

Interpretation of female images in advertising among Chinese adolescents

Yu Leung Ng, Kara Chan

The purpose of this study is to examine how Chinese adolescent girls and boys interpret female images in gendered advertisements based on Tobin et al.’s (2010) gender…

Bringing them back to spend more: student foodservice experiences to satisfy their taste buds

Faizan Ali, Kisang Ryu

– This study aims to examine student’s foodservice experience and its effect on satisfaction, dining frequency and expenditures.

Editorial

Brian Young