Young Consumers: Volume 12 Issue 1

Subject:

Table of contents

Credit card use: disposable income and employment status

Joshua Fogel, Mayer Schneider

College students often embrace credit card use and do not always consider the potential risks of incurring debt from irresponsible credit card use. This paper aims to focus on…

4803

A path model of perceived financial risk in casino blackjack

Dwane H. Dean

The prevalence of problematic gambling among adolescents and college‐age youth is estimated to be two to four times that of older consumers. Prior studies suggest this may be due…

1108

Impact of the internet on teenagers' influence on family purchases

Anupriya Kaur, Y. Medury

The primary purpose of this paper is to investigate empirically the impact of the internet on teenage childrens' roles in purchase decisions.

5817

Influence of children on purchasing decisions of well‐to‐do families

F. Bahar Isin, Sanem Alkibay

This study aims to investigate the influence of preschool children at ages 5 to 6 on purchasing decisions among well‐to‐do families and its relation with such factors as number of…

4297

Approaching children in experience advertising: Danish amusement parks 1969‐2008

Malene Gram

The aim of this paper is to contribute to an understanding of how the child consumer has been constructed in experience advertising in a historical perspective, how the view of…

1506

Tween girls' perception of gender roles and gender identities: a qualitative study

Kara Chan, Birgitte Tufte, Gianna Cappello, Russell B. Williams

The present study aims to examine girls' perception of gender roles and gender identities in Hong Kong.

5795

The dilemma of flavor and color in the choice of packaging by children

Mathilde Gollety, Nathalie Guichard

The aim of this paper is, by using a semiotic approach to marketing, to evaluate the role of color and its influence on the choice behavior of children with regard to products…

5671
Cover of Young Consumers

ISSN:

1747-3616

e-ISSN:

1758-7212

ISSN-L:

1747-3616

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Hiram Ting