Young Consumers: Volume 15 Issue 1

Young people as company stakeholders? Moving beyond CSR…

Valérie-Inés de La Ville

The case of corporations establishing a relationship with young people – because of the moral responsibility involved – allows us to illustrate the complexities of trying to…

Strategies of children and parents during shopping for groceries

Vanessa Haselhoff, Ulya Faupel, Hartmut H. Holzmüller

Only a limited number of studies have examined the behaviour and the strategies of children and parents during shopping. This ethnographical study aims at thoroughly understanding…

Big demand(s), small supply – Muslim children in Italian school canteens: a cultural perspective

Roberta Giovine

– The paper aims to explore the food needs of a growing Muslim population in Italian kindergartens and primary schools and to provide a basis for further quantitative research.

Snack market on the playground: an ethnography of trade patterns of snacks among French children

Géraldine Comoretto

This study investigates a particular food practice which takes place in the playground at school: the afternoon snack. During this special moment, children are free to share and…

Healthy and unhealthy food in Italian television ads for adults and children

Francesca Romana Puggelli, Mauro Bertolotti

The aim of the research is to investigate how healthy and unhealthy foods (e.g., those of little nutritional value, but high fat and sugar content) are represented in televised…

Social standing and quality labels – what influences parental decision-making?

Ulya Faupel, Vanessa Haselhoff, Miriam Ziesak, Hartmut H. Holzmüller

Altering eating habits are leading to an increase in child obesity rates, especially in lower social class. One possible prevention activity is the implementation of a quality…

Ideological dilemmas: constructing motherhood through caring consumption in Japan

Mayumi Takahashi

The aim of this article is to examine the topic of mothers' consumption, particularly how mothers of young children as primary caregivers are involved in contemporary consumer…

A lifestyle analysis of young consumers: a study in Italian context

Giuseppe Santisi, Silvia Platania, Zira Hichy

This study aims to identify the life styles of adolescents through a reading of the dimensions which are seen in purchasing behavior. The dimensions investigated were: cognitive…

Editorial

Brian Young

Catching the attention of young consumers in Norway – a short guide to compliance with the strict regulations on marketing directed towards children

Jenny Sveen Hovda