Table Of Contents: Volume 16 Issue 3
The purposes of this paper are to investigate the effects of integrated advertising formats on the persuasion of children, children’s awareness of the persuasive intent of…
Exploration of brand sacralization among the young adult consumers in the context of emerging Asian marketJuhi Gahlot Sarkar, Abhigyan Sarkar, Abhilash Ponnam
The purpose of this paper was to uncover various factors that make the young consumers in emerging Asian market devotees of brands and sacrilize brands giving rise to a…
Hearing muted voices: the crystallization approach to critical and reflexive child-centric consumer researchKevina Cody
– This paper aims to offer both a practical and reflective stance on a longitudinal multi-method interpretive consumer research project carried out with tween girls.
– This paper aims to show how social needs – the need for integration and need for distinctiveness – guide Finnish young adults’ mundane consumption behaviors.
This study aims to examine changes in the strength of attachment to role models (strong, weak) and in the levels of commitment to the brands endorsed by role models (high…
This paper aims to study whether age impacts the responses to different communication cues in terms of brand recall, attitude toward advertisement, attitude toward brand…
Online date, start – end:2002
Copyright Holder:Emerald Publishing Limited
- Dr Brian Young