Young Consumers: Volume 11 Issue 2

The construction of fun in food advertisements targeting children

Simona De Iulio

This paper aims to explore how the discursive strategies used in advertising contribute to bringing food products into the children's world, to transforming them into children's…

Child consumption of fun food: between deviating practice and re‐appropriating food‐use

Louis Mathiot

This study seeks to show that children are not passive consumers, rather that they have a reflexive attitude towards their eating practice and the ability to override food‐use…

How can food become fun? Exploring and testing possibilities …

Valerie‐Inès de la Ville, Gilles Brougère, Nathalie Boireau

This paper aims to understand, from a theoretical standpoint and from an empirical perspective, why food products can be designed and perceived as “playful” and “funny”. Drawing…

A history of candy and of food culture in western children: sixteenth century to the present

Michel Manson

This paper aims to present the first results of research in progress on the history of candy, which reveals the children's gourmand culture since the Renaissance. It is a matter…

From fun foods to fun stores

Sandrine Barrey, Mathieu Baudrin, Franck Cochoy

This paper seeks to investigate how fun food products are marketed in a French chain of supermarkets. It aims to deal with the difficulty in marketing a fun food product in an…

Education and pleasure: the paradox of food consumption

Emilie Salvat

Interaction – above all, food consumption, the fact of eating together – is connected to human representations and human fears. All of these are involved in socialization…

Advertising to children in India

Sharad Vadehra

Guest editorial

Simona De Iulio