Young Consumers: Volume 5 Issue 3

What do youth marketers think about selling to kids?

John C. Geraci

Presents the conclusions of Harris Interactive’s landmark poll of youth marketers, which reveals the industry’s views on complex issues like the ethics of selling to children…

Advertising and marketing to children ‐ everybody’s business

Bruce Nixon

Suggests how producers, marketers and advertisers can respond to the debate on marketing to children, especially the concerns about obesity. Emphasises that denial of the problems…

Whose role is it to overcome childhood obesity, and what will help?

Barbie Clarke

Interviews Stephanie Valentine, Education Director of the British Nutrition Foundation (BNF), for an educator and nutritionist’s view on childhood obesity. Outlines the work of…

Defusing the diet time bomb ‐ yes?

Comments on the Food Standards Agency debate in London in January 2004, over food promotion and children. Presents two views: from Rachel Carey, Associate Director of NOP World…

Parent power, not pester power

Pat Spungin

Explores the reasons behind parents’ food purchases for their children, relating this to the part that advertising is alleged to play in the purchase of unhealthy food, and in…

Malaysian children’s attitudes towards television advertising

Noor Hasmini A. Ghani, Osman M. Zain

Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this affects their spending; children influence the market as…

Violence in video games

Ellen Wolock

Reviews the longstanding and controversial topic of the effects of video game violence on children. Examines existing research and draws on personal experience and an interview…

Alton Towers “Air”

Lindsay Gregory

Shows how a single creative idea provided the platform for communications which were not only genuinely integrated but permeated the business of theme park Alton Towers: this was…

Advertising to children in France

Michel Béjot, Barbara Doittau

Outlines French law relating to advertising to children in France, and the comprehensive system for maintaining advertising standards. Deals with the specific regulatory areas of…