Young Consumers: Volume 15 Issue 3

New motherhood: a moment of change in everyday shopping practices?

Kate Burningham, Susan Venn, Ian Christie, Tim Jackson, Birgitta Gatersleben

The purpose of this paper is to draw on data from 16 interviews (two each with eight women) to explore some of the ways in which everyday shopping may change as women become…

For the love of small things: consumerism and the making of maternal identities

Mary Jane Kehily

This paper aims to consider the increased commercialisation of motherhood and particularly the consumer practices of women as they prepare for the birth of their first child. The…

Selling infant safety: entanglements of childhood preciousness, vulnerability and unpredictability

Lydia Martens

This paper aims to examine, through a focus on the practice of child caring, how three qualities of childhood preciousness, vulnerability and unpredictability, are nurtured by…

“I don’t really care about me, as long as he gets everything he needs” – young women becoming mothers in consumer culture

Ruth Ponsford

As becoming a mother becomes increasingly embedded in the marketplace, this paper explores how a group of low-income pregnant and newly parenting young mothers engaged with…

New kids on the mall: babyfied dogs as fashionable co-consumers

Annamari Vänskä

– This article is a theoretical investigation about the babyfied dog and the troubled relationship between dogs and parenting in contemporary consumerist culture.

Editorial

Mary Jane Kehily and Lydia Martens