Table of contents
Spending their way to adulthood: consumption outside the nest
Sarah Penman, Lisa S. McNeillThe purpose of this paper is to explore consumption habits of the young adult market, as they leave home and enter into a world of personal fiscal responsibility. Prior research…
The role of school in reducing the prevalence of child obesity
Kafia AyadiThe purpose of this paper is to show that, as a factor in the socialization of children, school can play a major mediating role in the reduction of the prevalence of childhood…
What is the meaning of “price” and “being expensive” for children?
Coralie DamayThe purpose of this paper is to investigate how young children define prices and expensiveness.
The tweens market and responses to advertising in Denmark and Hong Kong
Lars P. Andersen, Birgitte Tufle, Jeanette Rasmussen, Kara ChanThe purpose of this paper is to compare sources of money as well as responses to television commercials and pop up advertisements on the internet among young “tween” consumers in…
Determinants for materialism among adolescents in Singapore
Carrie La Ferle, Kara ChanThe purpose of this paper is to examine the influence of marketing communication factors (specifically advertising viewing and responses to marketing promotions) as well as social…
The everyday practices surrounding young people's food consumption
David P. Chitakunye, Pauline MaclaranThe purpose of the paper is to understand the meanings young people give to their food consumption practices in the mealtime interdependencies at home or at school.
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting