Table Of Contents: Volume 20 Issue 2
Personal debt is a common problem among Hong Kong people. Personal loan marketers promote their products and services aggressively, especially to young consumers. The…
Children’s bonding with popular YouTube vloggers and their attitudes toward brand and product endorsements in vlogs: an explorative studyFrans Folkvord, Kirsten Elizabeth Bevelander, Esther Rozendaal, Roel Hermans
The purpose of this study has three primary aims. The first is to examine the amount of time children spend per week on viewing vlogs. Second, the authors explored…
This paper aims to investigate how social media usage by children determines their interactions with consumer brands. The paper also examines the nature of the processes evident.
This study aims to investigate the factors, which may potentially influence green product buying decision among young consumers in Malaysia.
The purpose of this study is to explore the effect of personalization of advertising and adding an advertising cue to advertisements on Facebook, on 9-to-13-year-old…
Online date, start – end:2002
Copyright Holder:Emerald Publishing Limited
- Dr Brian Young