Given the great tourist attractiveness of Spain at international level, tourism has become one of the main sources of income and employment, as well as a basic pillar of the…
Creation of mass sun-and-beach tourism in Spain: the definition of the tourist product through architectureJoan Carles Cirer Costa
The purpose of this paper is to analyze Spain’s success in developing mass tourism between 1950 and 1965.
The purpose of this paper is to show that forgotten classics, such as Melvin T. Copeland’s (1924) Principles of Merchandising, can still teach lessons to students of the history…
This paper aims to explore the market dynamics that led to a shift in Swedish consumers' alcohol preferences from schnapps to wine. Specifically, the study investigates how the…
Twitter killed the media star: a historical evolution of marketing communication used by Spanish universitiesMacarena Orgilés-Amorós, Felipe Ruiz Moreno, Gabriel I. Penagos-Londoño, Maria Tabuenca-Cuevas
In recent decades, higher education institutions (HEIs) have increasingly adopted marketing-oriented approaches. While the adoption of marketing was slower in Europe and Spain, it…
Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brandsAna Isabel Jiménez-Zarco, M Dolores Mendez-Aparicio, Alicia Izquierdo-Yusta
The purpose of this paper is to analyze the life history of the Spanish Generation X over the last five decades.
Online date, start – end:2009
Copyright Holder:Emerald Publishing Limited
- Dr Richard Hawkins