Journal of Historical Research in Marketing
Issue(s) available: 53 – From Volume: 1 Issue: 1, to Volume: 14 Issue: 4

A history of theories of decision-making and technologies for observation in the service of marketing
Joshua M. PenrodBrain and behavioral research is a hallmark of knowledge and understanding within modern society and has taken on greater importance in the commercial context; as this…
Advertising of a national importance the Swedish Advertisers’ Association and the institutionalization of Sweden's international advertising 1955–1972
Michael FunkeThe purpose of this paper is to analyze the Swedish Advertisers’ Association's role in the institutional development of Swedish international advertising during 1955–1972.
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins