Journal of Historical Research in Marketing
Issue(s) available: 57 – From Volume: 1 Issue: 1, to Volume: 15 Issue: 4

Spain is different! An analysis of the promotion strategies in the tourism industry in Spain
Juan José Blázquez-Resino, María Pilar Martínez-Ruiz, Ana Isabel Muro RodríguezGiven the great tourist attractiveness of Spain at international level, tourism has become one of the main sources of income and employment, as well as a basic pillar of the…
Creation of mass sun-and-beach tourism in Spain: the definition of the tourist product through architecture
Joan Carles Cirer CostaThe purpose of this paper is to analyze Spain’s success in developing mass tourism between 1950 and 1965.
Forgotten classics: Principles of Merchandising by Melvin T. Copeland (1924)
Eric H. Shaw, Walter LiuThe purpose of this paper is to show that forgotten classics, such as Melvin T. Copeland’s (1924) Principles of Merchandising, can still teach lessons to students of the history…
The role of the state in consumer culture: the case of “Operation Vin” in Sweden
Luigi Servadio, Jacob OstbergThis paper aims to explore the market dynamics that led to a shift in Swedish consumers' alcohol preferences from schnapps to wine. Specifically, the study investigates how the…
Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities
Macarena Orgilés-Amorós, Felipe Ruiz Moreno, Gabriel I. Penagos-Londoño, Maria Tabuenca-CuevasIn recent decades, higher education institutions (HEIs) have increasingly adopted marketing-oriented approaches. While the adoption of marketing was slower in Europe and Spain, it…
Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands
Ana Isabel Jiménez-Zarco, M Dolores Mendez-Aparicio, Alicia Izquierdo-YustaThe purpose of this paper is to analyze the life history of the Spanish Generation X over the last five decades.
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins