Journal of Historical Research in Marketing
Issue(s) available: 40 – From Volume: 1 Issue: 1, to Volume: 11 Issue: 2
Category:
MarketingVolume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Recent Articles
- Malvinas/Falkland Islands War: a look into ads
- The freshness of the fell streams: contextualizing the success of Lapin Kulta Beer in the 1960s
- Materialism, television and social media – analysis of the transformation of post-colonial Indian market
- “The fact is, that Turks can’t live without coffee…” the introduction of Nescafé into Turkey (1952-1987)
- A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale
- Advertisements in Russian provincial press at the beginning of the First World War
- Selling the consumer: the marketing of advertising space in Sweden, ca. 1880-1939
- The
Chatterbox annual 1900-1930: an advertising backwater? - Culture and the multinational advertising agency: the rise and fall of Mojo-MDA, 1964-1991
- Eurocentric influence on the Brazilian consumer defense code
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Eminegul Karababa