Journal of Historical Research in Marketing
Issue(s) available: 52 – From Volume: 1 Issue: 1, to Volume: 14 Issue: 3
Subject:

Modernity, beauty and the Swedish “way of life”: lifestyle marketing in Stomatol toothpaste advertisements, 1910–1940
Lauren Alex O’ HaganThis paper aims to challenge the assumption that brands of everyday products have only used lifestyle marketing in the past 30 years by conducting the first case study of…
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins