A history of theories of decision-making and technologies for observation in the service of marketingJoshua M. Penrod
Brain and behavioral research is a hallmark of knowledge and understanding within modern society and has taken on greater importance in the commercial context; as this…
Advertising of a national importance the Swedish Advertisers’ Association and the institutionalization of Sweden's international advertising 1955–1972Michael Funke
The purpose of this paper is to analyze the Swedish Advertisers’ Association's role in the institutional development of Swedish international advertising during 1955–1972.
Online date, start – end:2009
Copyright Holder:Emerald Publishing Limited
- Dr Richard Hawkins