Journal of Historical Research in Marketing: Volume 3 Issue 1
Table of contents - Special Issue: Honoring Donald F. Dixon
Guest Editors: Eric H. Shaw, Ian F. Wilkinson
Wroe Alderson's Marketing Behaviour and Executive Action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago: A student's reactionDonald F. Dixon
The purpose of the paper is to describe and evaluate the changes in the content of the marketing theory course at Wharton 50 years ago, taught by Reavis Cox, as a result…
Tipping point: the teaching of the Wharton marketing theory seminar 50 years agoIan F. Wilkinson
The purpose of this paper is to comment on the meaning and significance of the article by Don Dixon on the change in teaching of marketing theory at Wharton in 1955‐1957.
The timeless intellectual contributions of Donald F. DixonRobert D. Tamilia
The purpose of this paper is to present a review essay of the scholarly work of Donald Dixon, focusing on six of his major contributions to marketing thought and theory.
The marketing mix paradigm and the Dixonian systems perspective of marketingBert Rosenbloom, Boryana Dimitrova
The purpose of this paper is to present an alternative view of marketing that Donald F. Dixon spent much of his distinguished career developing – a paradigm that we refer…
Giving voice to marketing's intellectual heritage: Dixon's view of marketing as value creationStephen F. Pirog, Michael F. Smith
The purpose of this paper is to demonstrate Donald F. Dixon's contribution to scholarship in clarifying two parallel streams of thought on marketing's role in value…
Households: a systematic unit of analysis through historyCarol Kaufman‐Scarborough
The purpose of this paper is to extend and apply the systems model of the household proposed by Dixon, his colleagues, and his students to situations in which vulnerable…
Don Dixon: a scholar of marketing and gentleman of the first orderIan Wilkinson
The purpose of this paper is to review and synthesise some of the main contributions of Donald F. Dixon to marketing theory and the history of marketing thought.
Remembering Don DixonRoger A. Layton
The purpose of this paper is to present memories of Don Dixon in Australia and of his outstanding contribution.
Donald F. Dixon – a true mentorKeith Blois
The purpose of this paper is to provide an assessment of the contribution of Donald F. Dixon to the study of marketing as an academic subject.
Dixon's library: on the structuring of the marketplace and marketing practicesMark Tadajewski
The purpose of this paper is to read a selection of Dixon's library collection in conjunction with his published work in an effort to make his book collection and research…
Reflections on the Dixon seminar: the development of marketing thought and theoryEric H. Shaw
The purpose of this paper is to provide an overview of the doctoral seminar in the history of marketing thought and theory taught by Donald F. Dixon.
Online date, start – end:2009
Copyright Holder:Emerald Publishing Limited
- Dr Richard Hawkins