Journal of Historical Research in Marketing: Volume 6 Issue 1


Table of contents - Special Issue: Marketing and consumption history in Ireland

Gendering the Victorian Irish child reader as buyer

Lauren Clark

The aim of this paper is to examine the role of children in an emergent Irish consumer culture and advertising from 1848-1921. In particular, the significance of children's gender…

“For a colleen's complexion”: soap and the politicization of a brand personality, 1888-1916

John Philip O'Connor

The aim of this paper is to examine how the “colleen” archetype was used in the creation of a successful brand personality for a range of soap manufactured in Ireland during the…

Outward facing: W&R Jacob & Co. biscuit labels, 1900-1939

Wendy Williams

– The aim of this paper is to explore the marketing strategies and tools used by W&R Jacob & Co. in the first four decades of the twentieth century.

Chain store retailing in Ireland: a case study of F.W. Woolworth & Co. Ltd, 1914-2008

Barbara Walsh

– The purpose of this paper is to present a view of how a retail chain store and its marketing strategies impacted on shopping habits in twentieth century Ireland.

“The advertising problem”: an Irish solution of 1910

Colum Kenny

– The aim of this paper is to discuss a unique and significant article about advertising that was published in Dublin in 1910.

The changing nature of advertisements in The Freeman's Journal: a case study, 1763-1924

Mary McCarthy

The aim of this paper is to examine the nature of newspaper advertisements published in the Irish newspaper The Freeman's Journal. This is approached by examining the construction…

American influences on Irish advertising and consumerism 1900-1960: fashioning Irishwomen

Bernadette Whelan

– The aim of this article is to explore how, and to what extent, American advertising and its consumerist messages infiltrated Irish society in the period 1922-1960.

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  • Dr Richard Hawkins