Journal of Historical Research in Marketing: Volume 11 Issue 4


Table of contents - Special Issue: Autobiographical reflections of scholarly pioneers: Part IV

Guest Editors: Mark Tadajewski, D.G. Brian Jones

Ruby Roy Dholakia: autobiographical reflections of a female marketing academic

Ruby Roy Dholakia

In a very personal reflection, this paper aims to trace the academic trajectory of a female marketing academic in a very male-dominated discipline. It also highlights the struggle…

Nikhilesh Dholakia: critical path, perils and unending quest

Nikhilesh Dholakia

The purpose of this paper is to trace the personal and intellectual evolution of the author via an autobiographic approach.

A. Fuat Firat: a personal history

A. Fuat Firat

This paper aims to explore the personal and academic growth of A. Fuat Firat as one example of his academic life.


Jagdish N. Sheth: reflections of an accidental scholar

Jagdish Sheth

The aim of this paper is to demonstrate that scholarship is all about challenging the prevailing wisdom by offering an alternative perspective or explanation. Hopefully, the…

My journey through marketingland

Evert Gummesson

The purpose of this viewpoint is to analyze and interpret the author’s career as a researcher in marketing.

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  • Dr Richard Hawkins