Journal of Historical Research in Marketing: Volume 5 Issue 3


Table of contents - Special Issue: Remembering female contributors to marketing theory, thought and practice

Guest Editors: Dr Mark Tadajewski, Dr Pauline MacLaran

Remembering female contributors to marketing theory, thought and practice

Mark Tadajewski, Pauline Maclaran

This editorial aims to review the contents of the special issue, situating it within appropriate historical context.


“A dozen ideas to the minute”: Advertising women, advertising to women

Jennifer Scanlon

This article aims to explore the work lives and contributions of a group of women employed at the J. Walter Thompson advertising agency in the early twentieth century.


Pauline Arnold (1894‐1974): pioneer in market research

D.G. Brian Jones

The purpose of this paper is to provide a biographical sketch of Pauline Arnold focusing on her pioneering contributions to the field of market research.

Beyond “caste‐typing”?: Caroline Robinson Jones, advertising pioneer and trailblazer

Judy Foster Davis

The purpose of this paper is to present a biographical review of the career of the late Caroline Robinson Jones (1942‐2001) in order to understand her challenges and contributions…

Pioneering consumer economist: Elizabeth Ellis Hoyt (1893‐1980)

Elizabeth Parsons

This paper aims to contribute to the project of recognising the contribution of female scholars to the development of marketing thought. The paper presents a biography of…

Lillian Gilbreth's psychologically enriched scientific management of women consumers

Laurel D. Graham

Lillian Moller Gilbreth (1878‐1972) extended scientific management into marketing practice in the late 1920s. This paper aims to illuminate several of these practical extensions.


Martha Van Rensselaer and the Delineator's homemaking department

Mary Ellen Zuckerman

The purpose of this paper is to look at the role played by home economists in providing information to consumers about household products. The work of home economist and educator…

Helen Woodward and Hazel Kyrk: Economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice

Mark Tadajewski

Women and marketing have had a complicated relationship for a considerable time. They have often been involved with marketing‐type practices for longer than we have appreciated to…

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  • Dr Richard Hawkins