Journal of Historical Research in Marketing: Volume 13 Issue 3/4

Subject:

Table of contents

Commercialising public health during the 1918-1919 Spanish flu pandemic in Britain

Lauren Alex O’ Hagan

This paper aims to use the advertisements of three major brands – Chymol, Formamint and Lifebuoy Soap – to examine how advertisers responded to the 1918–1919 influenza pandemic in…

1982

A bibliometric overview of the journal of historical research in marketing between 2009 and 2021

Ayhan Akpınar, Canberk Çetin, Muhammet Ali Tiltay

The purpose of this paper is to reveal the contributions of the Journal of Historical Research in Marketing (JHRM) to the academic body of knowledge. Pursuant to this objective…

An analysis of the smoking debate ahead of Bernays’ “Torches of Freedom” campaign through the lens of the New York Times coverage (1870–1929)

Martina Topić

The purpose of this paper is to analyse the social debate on women, health and smoking in the New York Times from 1870 until 1929. The paper aimed to establish whether smoking for…

Cover of Journal of Historical Research in Marketing

ISSN:

1755-750X

Online date, start – end:

2009

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Richard Hawkins