Table of contents
Commercialising public health during the 1918-1919 Spanish flu pandemic in Britain
Lauren Alex O’ HaganThis paper aims to use the advertisements of three major brands – Chymol, Formamint and Lifebuoy Soap – to examine how advertisers responded to the 1918–1919 influenza pandemic in…
1883
A bibliometric overview of the journal of historical research in marketing between 2009 and 2021
Ayhan Akpınar, Canberk Çetin, Muhammet Ali TiltayThe purpose of this paper is to reveal the contributions of the Journal of Historical Research in Marketing (JHRM) to the academic body of knowledge. Pursuant to this objective…
455
An analysis of the smoking debate ahead of Bernays’ “Torches of Freedom” campaign through the lens of the New York Times coverage (1870–1929)
Martina TopićThe purpose of this paper is to analyse the social debate on women, health and smoking in the New York Times from 1870 until 1929. The paper aimed to establish whether smoking for…
428
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins