Journal of Historical Research in Marketing: Volume 13 Issue 1


Table of contents

Advertising and marketing archives and ephemera at the Harvard libraries: discovery and opportunity

Fred Beard, Brian Petrotta

A series of online searches of the Harvard University Library System – which includes the Baker Library, Houghton Library and the Radcliffe Institute’s Arthur and Elizabeth…

Advertising on till receipts in socialist Czechoslovakia: language, argumentation and ideology

Ondřej Dufek

This paper aims to provide a description of the language of advertising in socialist Czechoslovakia (1948-1989) and to offer an understanding of its nature. It focuses on…

John H. Patterson and the early sales practices of NCR

Jon M. Hawes

This paper aims to explore not only the greatness of Patterson but also some of the mistakes he made along the way.

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Emerald Publishing Limited

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  • Dr Richard Hawkins