Table of contents
Advertising and marketing archives and ephemera at the Harvard libraries: discovery and opportunity
Fred Beard, Brian PetrottaA series of online searches of the Harvard University Library System – which includes the Baker Library, Houghton Library and the Radcliffe Institute’s Arthur and Elizabeth…
410
Advertising on till receipts in socialist Czechoslovakia: language, argumentation and ideology
Ondřej DufekThis paper aims to provide a description of the language of advertising in socialist Czechoslovakia (1948-1989) and to offer an understanding of its nature. It focuses on…
125
John H. Patterson and the early sales practices of NCR
Jon M. HawesThis paper aims to explore not only the greatness of Patterson but also some of the mistakes he made along the way.
109
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins