Journal of Historical Research in Marketing: Volume 11 Issue 3


Table of contents - Special Issue: Historical Perspectives on Non-western Markets and Consumer Cultures

Guest Editors: Jonathan Schroeder, Eminegul Karababa

Materialism, television and social media – analysis of the transformation of post-colonial Indian market

Karthik Selvanayagam, Varisha Rehman

This paper aims to, first, analyze the transformation of the Indian market by extending Sreekumar and Varman’s (2016) work on history of marketing in India into the post-colonial…

The Indian Patola: import and consumerism in early-modern Indonesia

Soniya Billore, Hans Hägerdal

The present paper aims to focus on the Indian influence in the transfer of, the business of and consumer markets for Indian products, specifically, textiles from producers in the…

“The fact is, that Turks can’t live without coffee…” the introduction of Nescafé into Turkey (1952-1987)

Yavuz Köse

This paper aims to investigate the introduction of Nescafé, a brand of the Swiss multinational company Nestlé, into the Turkish market and examines the formative period…


A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale

Nazife Karamullaoglu, Ozlem Sandikci

This paper aims to understand how social, cultural and political economic dynamics inform packaging design. Specifically, it focuses on one of the oldest Turkish pasta brands…

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  • Dr Richard Hawkins