Journal of Historical Research in Marketing: Volume 2 Issue 4


Table of contents

The marketing discipline comes of age, 1934‐1936

Terrence H. Witkowski

The marketing field established important institutions – college courses, teachable texts, professional associations, and regular conferences – during the first three decades of…


The emergence of MP3 technology

Janice Denegri‐Knott, Mark Tadajewski

The purpose of this paper is to produce a critical history of MP3 technology in an effort to show how its stature as the digital music format of choice had nothing to do with…


Alfred P. Sloan's 1921 repositioning strategy

Thomas L. Powers, Jocelyn L. Steward

In 1921, Alfred P. Sloan developed an extensive repositioning strategy that was instrumental to General Motors' success over the decades that followed. This paper aims to provide…


Doctoral seminars in marketing theory: For incorporating the history of marketing practice and thought

Shelby D. Hunt

The purpose of this paper is to argue for including historical perspectives in doctoral seminars in marketing theory.


The history of marketing thought: a teaching reflection

Christine Domegan

The purpose of this paper is to reflect upon teaching the history of marketing thought.


Teaching the history of marketing theory

Ben Wooliscroft, Rob Lawson

The purpose of this paper is to reflect on an unusual course, a historically focused course on marketing theory taught to a range of students from their fourth year of study…

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  • Dr Richard Hawkins