Journal of Historical Research in Marketing: Volume 12 Issue 4


Table of contents

Arms and armor collecting in America: history, community and cultural meaning

Terrence H. Witkowski

This study aims to present a history and critical analysis of arms and armor collecting in America from the late 19th century until the present day.


The marketing of concerts in London 1672–1749

Catherine Harbor

This paper aims to explore the nature of the marketing of concerts 1672–1749 examining innovations in the promotion and commodification of music, which are witness to the early…

“The gift that starts a home”: marketing of the hope chest in the USA

Leighann Neilson, Erin Barkel

This paper aims to present a history of the marketing of hope chests in the USA, focusing in particular on one very successful sales promotion, the Lane Company’s Girl Graduate…

Nationalistic appeals and consumer boycotts in China, 1900-1949

Tony Yan, Michael R. Hyman

The purpose of this study is to explore how nationalistic appeals may affect consumers’ perception and purchasing of targeted brands. Qualitative historical data from old China…

Advertising food to Australian children: has self-regulation worked?

Nipa Saha

This paper aims to outline the historic development of advertising regulation that governs food advertising to children in Australia. Through reviewing primary and secondary…


Marketing in the late Soviet garment industry

Iuliia Olegovna Papushina

This paper aims to study the Soviet state-owned enterprises that were producing ready to wear clothes, engaged in activities that are traditionally associated with “capitalist”…

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  • Dr Richard Hawkins