Journal of Historical Research in Marketing: Volume 8 Issue 2


Table of contents

Early history and distribution of trade ceramics in Southeast Asia

Terrence H. Witkowski

This paper aims to investigate the history and distribution of trade ceramics in Southeast Asia over a thousand-year period stretching from the ninth to the early nineteenth…


The United Fruit Company's tourist business and the creation of the “Golden Caribbean”, 1899-1940

James W. Martin

This paper aims to examine the tourist business and marketing strategies of a US agribusiness giant, the United Fruit Company (UFCO), between its incorporation in 1899 and 1940…

Selling empire: a historical perspective on selling foreign products in domestic markets

Jonathan Allen Moore

The purpose of this paper is to explore how the Empire Marketing Board used enhanced marketing tools and approaches to reduce British consumer bias against foreign products. The…

Emigration and imperial business: the New Zealand Company brand 1839-1841

Patricia Ann Thomas

This paper aims to offer an example of a comprehensive mid-nineteenth century branding strategy in practice.

The alternative “Marketing Revolution”: Infra-power, the compromising consumer and goodwill creation

Mark Tadajewski

This paper reviews the contributions of Harry Tosdal, a pioneer of sales and marketing management. It serves to puncture a variety of marketing myths and illuminate a completely…

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Emerald Publishing Limited

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  • Dr Richard Hawkins