Journal of Historical Research in Marketing: Volume 2 Issue 2
Table of contents
George Washington Hill and the “Reach for a Lucky … ” campaignFred Beard, Anna Klyueva
The purpose of this historical paper is to examine arguably the most controversial advertising campaign of all time. Critics have condemned tobacco marketer George…
“A virtual social H‐bomb”: the late 1950s controversy over subliminal advertisingRonald A. Fullerton
The purpose of this paper is to examine the beginning of the controversy over subliminal advertising in late 1957, as news of a supposedly successful commercial test of…
Silver dollars: the development of the US elderly market segmentBlaine J. Branchik
The purpose of this paper is to periodize the history of the US senior market segment, a large, lucrative target market.
The intellectual odyssey of David D. Monieson (1927‐2008): a quest for usable knowledgeD.G. Brian Jones, Peggy Cunningham, Paula McLean, Stanley Shapiro
The purpose of this paper is to present a biographical sketch of David D. Monieson whose academic career in marketing included time spent at the Wharton School of Business…
A historical survey concerning marketing middlemen as producers of valueDavid D. Monieson
The purpose of this paper is to trace from ancient Greek scholars to the mid‐1950s the sentiments of two schools of economic thought on the role of marketing middlemen or…
Reading Professor David D. Monieson: Humanism, pluralism, and intellectualizationMark Tadajewski
The purpose of this paper is to present a selective survey of Professor Monieson's work, using the philosophy and sociology of science as a prism.
David D. Monieson: memories of inspired learningSusanna Trebuss
The purpose of this paper is to recall the author's experience as a student of David D. Monieson.
Remembering Danny Monieson: reflections on a mentor and a friendStanley J. Shapiro
The purpose of this paper is to present the author's recall of his personal and professional relationship with Danny Monieson, a relationship that lasted for almost half a century.
Online date, start – end:2009
Copyright Holder:Emerald Publishing Limited
- Dr Richard Hawkins