Journal of Historical Research in Marketing: Volume 10 Issue 4


Table of contents

The business of government is advertising: The symbiotic relationship between Washington and the (war) Advertising Council, 1945-1947

Inger L. Stole

The purpose of this study is to analyze the increasingly congenial relationship between business and government that developed in the immediate post Second World War period. This…

Visualizing Winchester: a brand history through iconic Western images

Terrence H. Witkowski

This paper aims to present a visually documented brand history of Winchester Repeating Arms through a cultural analysis of iconic Western images featuring its lever action rifles.

Lessons from nearly a century of the brand management system

Isabelle Aimé, Fabienne Berger-Remy, Marie-Eve Laporte

The purpose of this study is to perform a historical analysis of the brand management system (BMS) to understand why and how, over the past century, the BMS has become the…


From servants to spokesmen: Black male advertising models and changing US culture post World War II

Blaine J. Branchik, Judy Foster Davis

This paper aims to track how African-American or black male advertising models are viewed by male consumers within the context of dramatic ongoing cultural and legal change. It…

Propaganda as marketing: Conceptual meanings of propaganda and advertisement in Sweden in the 1930s

Elin Gardeström

This study aims to analyze the use of two concepts, propaganda and advertisement, in two areas of Swedish society during the 1930s; first, their use by the advertisement business…


Selling the concept of brands: the Swedish advertising industry and branding in the 1920s

Elin Åström Rudberg

The purpose of the paper is to examine how the cartelized Swedish advertising industry contributed to the development of brands in Sweden in the early twentieth century…

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  • Dr Richard Hawkins