Journal of Historical Research in Marketing: Volume 13 Issue 2


Table of contents

Internet banking brand strategies amongst German commercial banks since the 1990s

Jan Körnert, Klemens Grube

In the mid-1990s, market demands for around-the-clock (24/7) banking and financial transacting began to converge with advances in internet-based technologies. This confluence of…

Three historical narratives on advertising self-control in Brazil

Laís Rodrigues, Alessandra de Sá Mello da Costa, Marcus Wilcox Hemais

The purpose of this paper is to analyze how, in three different contexts, the National Council for Advertising Self-Regulation narratively uses its past to build an official…

Emerging market orientation: advertising and promotion in the French telecommunications sector: 1952-2002

Marie Carpenter, Patrick Luciano

The purpose of this paper is to analyze the level and forms of advertising in the French telecommunications sector between 1952 and 2002 in order to understand the transformation…

A history of content marketing

Fred Beard, Brian Petrotta, Ludwig Dischner

Contemporary practitioners of content marketing (CM) often suggest their discipline is an ancient one, yet mainly limit its origins to the custom-published magazines of the late…

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Emerald Publishing Limited

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  • Dr Richard Hawkins