Journal of Historical Research in Marketing: Volume 9 Issue 2


Table of contents - Special Issue: Autobiographical reflections of scholarly pioneers

Guest Editors: Mark Tadajewski

Modern pioneers in marketing: autobiographical sketches by leading scholars

Mark Tadajewski, D.G. Brian Jones

This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of…


Sidney J. Levy: an autobiography

Sidney Jay Levy

This autobiography sums up the life story of one of the contributors to the history of inquiry and instruction in the field of marketing, with special attention to the historical…

Morris B. Holbrook: an historical autoethnographic subjective personal introspection

Morris B. Holbrook

This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer…


Russ Belk, autobiographical reflections

Russell Belk

By tracing something of my history in becoming a marketing professor and conducting research, I hope to demonstrate that if I can flourish without compromising my ideals or losing…

Philip Kotler: some of my adventures in marketing

Philip Kotler

This paper presents an autobiographical sketch of Philip Kotler.

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  • Dr Richard Hawkins