Table of contents
Cruising through advertising: cruise ship brochure advertising in the late twentieth century
Andrew CardowThe purpose of this paper is an archival study of images taken from cruise brochures available in New Zealand from the late twentieth century and early twenty-first century. The…
164
Modernity, beauty and the Swedish “way of life”: lifestyle marketing in Stomatol toothpaste advertisements, 1910–1940
Lauren Alex O’ HaganThis paper aims to challenge the assumption that brands of everyday products have only used lifestyle marketing in the past 30 years by conducting the first case study of the…
1242
Between persuasion and courtesy: Polish press advertising, ca. 1850–1939
Izabella ParowiczEarly Polish press advertising (between 1850s and 1939) was characterized by a distinctive and today’s extinct combination of elements of persuasion and exceptional courtesy…
108
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins