Journal of Historical Research in Marketing: Volume 10 Issue 3
Table of contents
The political economy of branding: khadi, colonialism and Indian nationhoodNirali Shah
This paper aims to provide an understanding of how brands acquire meanings in a historical context. It examines the politico-economic environment that led to emergence of…
Cultural branding in India: the case of Godrej “Storwel” cupboards (1944-1991)Harini Alladi
The purpose of this paper is to outline the marketing history of the Godrej Storwel steel cupboard before India’s economic liberalisation in 1991 to find possible reasons…
Through the eyes of an artist: consumption ethos and commercial art in BengalAnisha Datta
Through a critical reading of a twentieth-century Bengali artist’s autobiography, this paper aims to attempt to demonstrate how commercial art and the consumption ethos…
Dwarkanath Tagore as a pioneering entrepreneur of India: His use of the integrated marketing approach in partnerships with British enterprisesAbhijit Roy
In the past three centuries in India, outsiders have dominated economic fortunes. Yet, for a brief interlude for two decades (i.e. in the 1830s and 1840s), the Bengalis…
Negotiation and resistance: a history of consumption in British IndiaHari Sreekumar
The purpose of this paper is to review the key literature pertaining to consumption during the colonial period in India, broadly covering the time period from the early…
The four eras of “marketing” in twentieth century IndiaChinmay Tumbe, Isha Ralli
The purpose of this study is to understand the evolution of “marketing” in the public and corporate discourse of twentieth-century India.
From bazaar to Big Bazaar: Environmental influences and service innovation in the evolution of retailing in India, c. 1850-2015Chinmay Tumbe, Shashank Krishnakumar
This paper aims to understand the factors affecting the evolution of retailing in India since the mid-nineteenth century.
Towards an early history (1955-1975) of marketing research in IndiaRavi Parameswaran, Krishna Parameswaran
The purpose of this paper is to attempt to trace the origins and early history of the development of the market research practice in India. It covers the period 1955-1975.
Online date, start – end:2009
Copyright Holder:Emerald Publishing Limited
- Dr Richard Hawkins